Inserting dynamic member website links

Follow this guide to dynamically insert the merge field Member website URL into the campaign content.

Merge Field Definition: Member Website URL

This merge field is a dynamic personalization field used to insert the unique Member Owned Website (MOW) address into campaign body content. When the email campaign is sent out, the system looks up the individual recipient and replaces the field with their corresponding MOW URL (e.g., https://www.caronewoolloongabba.repcoservice.net/  ).

Use Case

The field is mandatory when the Marketing Team wants to direct campaign traffic to the local, specific website of the recipient's chosen.

Implementation Example (HTML)

This field must be placed within the href   attribute of an anchor tag (<a>  ) inside the campaign template's HTML editor:

<a href="{{business_url}}">
   Visit our website here.
</a>

Note: If a Member's profile is missing the MOW URL, the rendering engine must replace the tag with the designated system fallback URL (typically the main RSC site).


Step-by-Step guide

  1. Log in to Campaigner.
  2. Click on the Campaign templates  menu item.
  3. Click on the + Create a new campaign template  button to begin.

  4. Enter the campaign details, everything marked with an asterisk is mandatory. In the Campaign Content section, click on the <p>Source  button, you will go into the HTML edit mode. insert the link by placing the href  attribute of an anchor tag <a> . Please referred to the format above in the Implementation Example.



  1. Once you are happy with the campaign template and it is approved, you can then follow the guide to sending a campaign to complete the process. The option to generate a member campaign will be available from the record action once it is approved.